How to Vet a Hong Kong GEO Company in 3 Questions

GEO (Generative Engine Optimization) only became a popular term after 2024 — and because it is new, everyone claims to do it, especially traditional SEO agencies that add a few "AI search" phrases and repackage the same service.

But GEO and SEO require very different depth: SEO optimizes blue-link rankings; GEO makes AI find, trust and cite you inside generated answers. How can buyers tell who really understands it? Skip the ads — three questions will tell you.

Question 1: How do you measure?

The first question matters most: "Am I currently mentioned in Gemini or Doubao? What is my coverage? What is my AI mention rank?"

• A credible answer: which questions were tested, coverage percentage, share of voice (SOV), and dated screenshots
• A red flag: "your keyword ranks #N on Google" — that is SEO, not GEO

If a provider cannot even tell you where your brand appears inside AI answers, there is nothing to track — and little reason to believe they know how to improve it.

Question 2: How do you explain why I am not cited?

The second question tests methodology: "After looking at my website, why doesn't AI cite me?"

A good answer goes item by item: site structure, consistent entity data (name/address/phone), third-party signals, whether content directly answers buyer questions, and whether Schema and llms.txt are in place — then shows you evidence.

Red flag: no explanation, just a pitch to buy a package, or "it will definitely work in three months" with no reasoning.

Question 3: Can your cases be verified?

The third question tests evidence: "Do your case studies have screenshots, dates and reproducible queries?"

• Good: clear dates and written queries you can repeat yourself
• Not evidence: "many satisfied clients" and testimonial photos with no verifiable records

Also ask which engines they work on. Gemini, Doubao and DeepSeek cite differently, and serious providers distinguish which surface they tested — AI Overview, AI Mode or the Gemini app.

Red-flag checklist

• "Guaranteed #1" or "100% coverage" without explaining how
• No screenshots, no dates, no reproducible queries
• Google keyword rankings presented as GEO results
• No distinction between Gemini, Doubao, DeepSeek and other engines
• No cases, only "clients are very satisfied"
• Their own website has no author, no dates, no verifiable sources

Use the same ruler on GNS-GEO

We are not asking you to take our word — run the same three questions on us:

• Measurement: start with a free AI visibility report and see your own brand's Gemini exposure and score before buying anything
• Explanation: our E-E-A-T guide and FAQ explain AI citation mechanisms openly
• Verification: our cases include dated report screenshots — New Win Tec at 85.7% coverage and yoyolink's Doubao fix in 7 days

Try it with your own company: generate a free AI visibility report and check whether our method stands up.